Proprietary AI Platform
The Intelligence Layer Your Agency Should Have Built Years Ago.
Wayfinder is Tiger Tracks' proprietary AI platform - built by ex-Google engineers to do what no off-the-shelf tool can: optimize your entire media mix in real time, across every channel, against your actual business outcomes.
See where your budget is leaking - live, in 30 minutes.
What Powers Wayfinder
Three Pillars. One Unfair Advantage.
See What’s Actually Driving Revenue
Most attribution tools tell you what happened. Wayfinder tells you what caused it. Multi-touch, data-driven attribution that goes beyond last-click to reveal the true contribution of every channel, creative, and audience segment.
Optimize Across Channels, Not Just Within Them
Wayfinder’s MMM engine ingests your full media spend, external signals, and seasonality to build a live model of your marketing system. The result: budget allocations that maximize revenue, not platform-reported ROAS.
Own the Results AI Is Reading
Generative Engine Optimization is the search channel most agencies don’t know exists yet. Wayfinder identifies where your brand appears (or doesn’t) in AI-generated answers across ChatGPT, Perplexity, and Google AI Overviews - and builds the content and signal strategy to dominate them.
This Is What Your Budget Looks Like Inside Wayfinder
ROAS
4.7x
+23%
BLENDED CAC
$18.20
-31%
BUDGET UTIL.
94%
+12%
Channel Performance
Live Optimization
Wayfinder: Reallocate 18% of Meta prospecting to Google NB Search. Predicted +$24K incremental revenue.
See What Wayfinder Can Do For Your Brand
Run Wayfinder on Your Account / 30-minute live diagnostic