For Operating Partners & Managing Directors
Your Portfolio Companies
Are Leaking Revenue.
We Find Where, and Fix It.
Tiger Tracks is the scalable marketing partner PE and VC funds trust to drive EBITDA growth across entire portfolios. Forensic audits, proprietary AI, and a team built at Google.
The Problem
The Hidden Drag on Portfolio Performance
20%
of every PortCo's digital ad budget is effectively wasted
No Pre-Deal Marketing Diligence
Funds evaluate financials, operations, and legal with surgical precision but hand a PortCo's $500K/month ad budget to a generalist CMO without forensic review.
No Standardized Reporting
Every PortCo tracks different KPIs in different dashboards. Fund partners lack a unified view of marketing ROI across the portfolio.
EBITDA Blind Spots
CMOs spending without accountability to unit economics. Every quarter of wasted spend during a 3-to-5-year hold period compresses your exit multiple.
Specialized for M&A
Three Ways We Accelerate Portfolio Growth
Pre-Deal Digital Diligence Audit
Know before you close.
A forensic marketing audit delivered in 14 days. We evaluate efficiency, competitive positioning, technical infrastructure, growth potential, and risk exposure so you can underwrite marketing with the same rigor you bring to financials.
- Channel-by-channel spend efficiency scorecard
- True CAC and LTV:CAC by acquisition source
- Growth headroom estimate with EBITDA impact projections
The 100-Day PortCo Turnaround
From close to compounding growth.
A structured execution plan deployed immediately post-acquisition to drive measurable EBITDA improvement within the first 100 days. We embed with the PortCo marketing team, restructure campaigns, fix tracking, and build fund-level reporting.
- Days 1-14: Forensic audit and quick-win identification
- Days 15-30: Campaign architecture rebuild
- Days 31-100: Optimization, scaling, EBITDA impact quantified
Portfolio-Wide Data Standardization
One dashboard for every PortCo.
A unified marketing intelligence layer across your entire portfolio. Standardized KPIs, consistent attribution, and a single fund-level dashboard so operating partners can compare performance and allocate resources without calling five different CMOs.
- Unified fund-level performance dashboard
- Cross-PortCo benchmarking and anomaly detection
- Monthly portfolio marketing health reports
By The Numbers
Fund-Level Impact
0
Fund Partners
Active PE/VC partnerships
0+
Portfolio Companies
Across growth stages
0%
Avg CAC Reduction
In the first 90 days
Expansion Rate
Clients expand scope within 6 months
0x
Avg ROAS Improvement
From new client audits
0:1
Avg LTV:CAC Ratio
Across portfolio companies
Proven Results
Portfolio Company Results
AG1
+51% customers
-5% CAC, -31% Brand Search CAC
Monarch Money
+368% users
VC-backed fintech
Online Labels
+151% profit
+42% revenue in 90 days
Rho Nutrition
+78% revenue
During partnership
Post-Acquisition Execution
What Success Looks Like
From audit to compounding growth in 90 days
Discovery & Audit
- Forensic ad account audit
- Competitive landscape analysis
- Attribution model review
- Quick-win identification
Strategy & Restructure
- Campaign architecture redesign
- Creative testing framework
- Tracking infrastructure fixes
- Baseline KPI dashboard
Optimize & Scale
- Measurable KPI uplift
- Cross-channel optimization
- Expansion roadmap delivery
- Fund-level reporting live
Compound & Expand
- Compounding cross-channel impact
- Project-to-retainer conversion
- Increased managed ad spend
- Portfolio-wide playbook rollout
Fund Partner Program
One Partner for Your Entire Portfolio
When a PE firm brings us 5 or more portfolio companies, they get a dedicated infrastructure designed for fund-level oversight and speed to value.
Dedicated Fund Account Lead
A single senior point of contact who understands your portfolio thesis, hold period, and value creation plan.
Priority Onboarding
When you close a deal, we start the 100-Day Plan within 48 hours. No intake queue.
Portfolio Pricing
Economies of scale across 5+ PortCos: reduced audit fees, bundled retainer rates, shared infrastructure.
Quarterly Portfolio Reviews
Structured QBRs covering cross-PortCo performance, benchmarks, and strategic recommendations.
Pre-Deal Diligence on Demand
Evaluating a new target? We deliver a forensic audit in 14 days to inform your acquisition thesis.
Proprietary Technology Access
Wayfinder AI and Feed Optimization Platform provide fund-level visibility no other agency can offer.
Leadership
Built at Google. Proven Across 500+ Campaigns.
Cliff Simmons
CEO & Co-Founder
Henry Kittle
Co-Founder
2,954% three-year revenue growth • 40+ portfolio companies served
“As an organization, we credit our accelerated growth to the innovative approach we take to optimizing customer acquisition programs. This applies to both the brands we work directly with, and to the private equity and venture funds we partner with to grow their key portfolio companies.”
Execution Playbook
The 100-Day PortCo Turnaround Plan
A structured path from close to compounding growth
Forensic Audit & Wayfinder Diagnostics
Deep-dive into every ad account, attribution model, and spend line. Our proprietary Wayfinder platform maps the full acquisition funnel to surface hidden waste, misattributed conversions, and quick-win opportunities before any restructuring begins.
Restructuring & Quick Wins
Campaign architecture rebuilt from the ground up. We stabilize CAC by cutting dead spend, consolidating audiences, fixing tracking gaps, and launching high-confidence tests that deliver measurable lift within weeks.
Full-Funnel Scale & EBITDA Expansion
With a clean foundation in place, we scale winning channels, layer in cross-platform synergies, and build the reporting infrastructure that ties marketing directly to EBITDA. Fund-level dashboards go live for ongoing visibility.
Model Your Upside
EBITDA Impact Calculator
Projected Annual EBITDA Lift
$510,000
Based on portfolio averages across 40+ engagements
Schedule a Portfolio Review
See exactly where your portfolio companies are overspending, and how to fix it in 100 days.