Step 1
The Problem
SnapNHD was experiencing growth deceleration from rising CAC and ineffective digital marketing. The Google Ads program had not been significantly updated, and performance was degrading as competition increased. Without a dramatic improvement in acquisition efficiency, growth would stall.
Step 2
Our Approach
We overhauled the entire Google Ads program: new ad copy, shifted targeting strategies, and implemented advanced automated bidding. Wayfinder AI identified geographic and temporal patterns in conversion data, enabling hyper-targeted bid adjustments that reduced waste.
Wayfinder AI in Action
Geographic + Temporal Bid Optimization
Wayfinder AI identified conversion patterns by geography and time of day/week, enabling automated bid modifiers that concentrated spend on highest-converting windows.
Step 3
The Impact
Customer acquisition cost dropped 47%. The overhauled account structure and targeting created a sustainable foundation for scaling, not just a one-time improvement.
-47%
Customer Acquisition Cost
Acquisition Cost
Performance Timeline
How We Tracked It
Google Ads conversion tracking with backend customer data integration. CAC calculated on actual customers acquired, not just leads.
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