Rho Nutrition
+78%
Revenue During Partnership
Step 1
The Problem
Rho Nutrition had strong product-market fit but lacked the media infrastructure to scale efficiently. Ad spend was increasing without proportional revenue growth, and there was no unified view of which channels were actually driving profitable orders versus cannibalizing organic demand.
Step 2
Our Approach
We consolidated measurement across all channels, built a unified attribution view, and optimized each channel for its role in the funnel. Wayfinder AI provided daily spend-to-revenue efficiency scoring, enabling rapid reallocation to the highest-returning opportunities.
Wayfinder AI in Action
Daily Spend-to-Revenue Efficiency Scoring
Wayfinder AI generated daily efficiency scores for every active campaign, ranking them by marginal revenue contribution to guide same-day optimization decisions.
Step 3
The Impact
Revenue grew 78% during the partnership while maintaining healthy margins. The unified measurement framework gave the team confidence in where every dollar was going.
+78%
Revenue
Revenue
Performance Timeline
How We Tracked It
Multi-touch revenue attribution combining platform conversion data with backend order revenue. Blended ROAS calculated daily at the campaign level.
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