PE Portfolio Company
+340%
ROAS in 120 Days
Step 1
The Problem
A PE firm acquired a consumer brand with no meaningful digital marketing infrastructure. The previous owners had run sporadic campaigns with no tracking, no attribution, and no optimization. The PE ops team needed to prove a digital growth thesis within the first two quarters post-acquisition.
Step 2
Our Approach
We deployed Tiger Tracks' Growth Accelerator Audit framework: forensic analysis of digital marketing efficiency, competitive positioning, technical infrastructure, and growth potential. From the audit findings, we built the full stack from scratch. Wayfinder AI provided the measurement backbone, giving the PE ops team a live dashboard of marketing efficiency metrics against their investment thesis benchmarks.
Wayfinder AI in Action
PE Ops Dashboard with Thesis Benchmarks
Wayfinder AI provided a live dashboard mapping marketing performance metrics directly against the PE firm's investment thesis KPIs, enabling real-time thesis validation.
Step 3
The Impact
ROAS went from effectively unmeasured to 3.4x within 120 days. The PE firm got the data infrastructure and performance proof they needed for their next board presentation.
3.4x (from ~0)
ROAS
Return on Ad Spend
+$2.1M annualized
Revenue from Digital
Revenue
120 days
Time to Measurable ROI
Efficiency
Performance Timeline
How We Tracked It
Built from scratch: server-side conversion tracking, GA4 implementation, platform pixel deployment, and CRM integration. Full attribution stack deployed in 30 days.
Get Results Like These
Book a free audit and see what's possible for your brand.