Online Labels
+151%
Profit Growth
Step 1
The Problem
Online Labels' Google Ads account was a post-COVID mess: 18,000 keywords, 15,000 ads, 11,000 products. Performance was regressing, wasted spend was rampant, and the complexity made it nearly impossible to diagnose what was working. The team was flying blind on profitability at the product and keyword level.
Step 2
Our Approach
We took a two-pronged approach: grow revenue via strategic keyword expansion while simultaneously eliminating wasted spend. Wayfinder AI mapped profitability at the product-keyword intersection, identifying which of the 18,000 keywords actually drove profit versus just qualified pipeline. Automated bidding, new ad copy, and custom audiences completed the rebuild.
Wayfinder AI in Action
Product-Keyword Profitability Mapping
Wayfinder AI calculated true margin contribution at the product-keyword intersection across 18,000 keywords, enabling surgical pruning of unprofitable traffic.
Step 3
The Impact
Profit grew 151% in 90 days. Revenue grew 42%, conversion rate improved 41%, and average order value jumped 37%. Monthly profit grew 52% in just the first 30 days.
+151%
Profit
Revenue
+42%
Revenue
Revenue
+41%
Conversion Rate
Efficiency
+37%
Avg. Order Value
Revenue
Performance Timeline
How We Tracked It
Google Ads conversion tracking integrated with backend revenue and margin data. Profitability measured at the keyword-product level with daily reconciliation against order management system.
Video Testimonial Coming Soon
The Tiger Tracks team boosted the profitability of our non-branded search campaigns by 151% in the first few months, and set new overall ad revenue records shortly after.
Steven Leung
Director of Marketing, Online Labels
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