Monarch Money
+368%
Increase in Users
Step 1
The Problem
Monarch Money needed to rapidly scale user acquisition to establish category leadership in personal finance. Efficient unit economics were non-negotiable given investor scrutiny. Existing channels were near capacity, and scaling further risked CAC inflation that would damage the company's growth narrative.
Step 2
Our Approach
We built a full-funnel user acquisition strategy across multiple channels with rigorous measurement at every stage. Wayfinder AI continuously rebalanced budget allocation across channels based on real-time CAC and LTV signals, shifting spend toward whichever channel offered the best marginal unit economics at any given moment.
Wayfinder AI in Action
Real-Time Cross-Channel Budget Rebalancing
Wayfinder AI monitored marginal CAC across all channels hourly, automatically flagging reallocation opportunities when one channel's efficiency shifted.
Step 3
The Impact
Users grew 368% while maintaining the efficient unit economics that matter to investors. The diversified channel mix reduced dependency on any single platform.
+368%
Users
Lead Generation
Performance Timeline
How We Tracked It
Server-side event tracking with cohort-based LTV analysis. Channel contribution measured via media mix modeling with weekly recalibration.
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