Lightyear
+100%
Qualified Leads Per Month
Step 1
The Problem
Lightyear had run Google Ads with another agency for over a year with limited success. The campaigns were generating qualified pipeline but not qualified leads that sales could close. Lead quality was poor, conversion tracking was unreliable, and the team had lost confidence in paid as a growth channel.
Step 2
Our Approach
We revamped campaign architecture, keyword segmentation, and conversion tracking from scratch. Wayfinder AI built lead quality scoring models that fed back into bidding, shifting spend toward queries that generated sales-qualified (not just marketing-qualified) leads.
Wayfinder AI in Action
Lead Quality Scoring Fed Into Bidding
Wayfinder AI built lead quality models from CRM close-rate data, then fed quality signals back into Google's bidding to optimize for revenue, not just form fills.
Step 3
The Impact
Qualified leads per month doubled. More importantly, lead quality improved so meaningfully that the sales team's close rate increased, compounding the impact beyond just volume.
+100%
Qualified Leads Per Month
Lead Generation
Performance Timeline
How We Tracked It
Offline conversion imports from CRM (HubSpot) to Google Ads. Lead quality tracked from click to SQL to closed deal with full funnel visibility.
Video Testimonial Coming Soon
Through their deep sophistication in analytics, funnel attribution, and campaign execution, Tiger Tracks took our performance marketing to the next level.
Matt McGill
VP of Performance Marketing, Lightyear
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