Leonard Truck Outfitters
+39%
Leads
Step 1
The Problem
Leonard had multiple agencies with overlapping responsibilities, fragmented campaign ownership, and conflicting optimization signals. Geographic market variations, different product categories, and strong seasonality added complexity. Nobody had a unified view of what was driving conversions.
Step 2
Our Approach
We consolidated all conversion signals into a single source of truth, rebuilt campaign structure to accelerate algorithm learning, and segmented by geography and product category. Wayfinder AI unified reporting across the previously fragmented agency structure, revealing overlap and waste.
Wayfinder AI in Action
Unified Multi-Agency Signal Consolidation
Wayfinder AI merged conversion signals from multiple agency accounts into a single attribution model, exposing overlapping spend and cannibalized conversions.
Step 3
The Impact
Leads grew 39.45%, conversion rate jumped 63.42%, and CPA dropped 12.22%. The consolidated structure finally gave the team confidence in their numbers.
+39.45%
Leads
Lead Generation
+63.42%
Conversion Rate
Efficiency
-12.22%
CPA Reduction
Acquisition Cost
Performance Timeline
How We Tracked It
Consolidated Google Ads conversion tracking with CRM lead data. Geographic and product-level attribution reconciled weekly against actual sales.
Video Testimonial Coming Soon
I believe the learning curve was accelerated by the team's accessibility and strategic thinking.
Rick Coffee
Head of Marketing, Leonard Truck Outfitters
Get Results Like These
Book a free audit and see what's possible for your brand.