Step 1
The Problem
Honeydew's Google Search strategy was heavily segmented, limiting growth. Tight CAC goals conflicted with ambitious growth targets. Geotargeting wasn't aligned with actual provider availability, meaning ad spend was driving leads in markets where Honeydew couldn't serve patients.
Step 2
Our Approach
We conducted a full funnel audit, restructured campaigns, and aligned geotargeting with provider availability. Wayfinder AI mapped conversion potential by ZIP code against Honeydew's provider network, eliminating waste from serving ads in areas without coverage.
Wayfinder AI in Action
Provider Network / Ad Coverage Alignment
Wayfinder AI mapped ad spend by ZIP code against Honeydew's provider availability, identifying and eliminating spend in markets with zero fulfillment capacity.
Step 3
The Impact
Volume grew 3x while CAC dropped 28%. The geographic alignment alone recovered significant wasted spend that was redirected into high-coverage markets.
-28%
CAC Reduction
Acquisition Cost
3x Growth
Patient Volume
Lead Generation
Performance Timeline
How We Tracked It
Google Ads conversion tracking with patient intake system integration. Geographic attribution at the ZIP-code level, reconciled against provider network data.
Video Testimonial Coming Soon
The Tiger Tracks team has been a true partner in our company's growth. They're collaborative, nimble, and thoughtful, really acting as an extension of our own team.
Connor Kreutz
Head of Growth, Honeydew
Get Results Like These
Book a free audit and see what's possible for your brand.