AG1's Meta performance had plateaued. A legacy account and campaign structure limited learning velocity, forcing delivery to spread thin across too many ad sets. Customer acquisition costs were rising while monthly new customer volume stayed flat. The growth team needed a way to unlock scale without blowing past efficiency targets.

We rebuilt the entire Meta campaign architecture aligned with current best practices and full-funnel optimization. Creative testing was moved to mid-funnel to separate learning from conversion campaigns. Wayfinder AI ran daily anomaly detection across 200+ ad sets, surfacing creative fatigue and audience saturation before they impacted performance. We implemented a disciplined creative analysis process that fed winning concepts back into production within 48 hours.

Monthly acquired customers grew 51% year-over-year while CAC dropped 5%. The restructured account unlocked consistent learning signals that compounded over time, turning a plateau into an acceleration curve.